Nirobot was one of the first adoptions of conversational AI by a major brand.

NiroBot an first of it’s kind interactive AI chatbot on Facebook Messenger. and Amazon Alexa. This bot was designed to provide users with instant access to detailed information about the all-new Niro hybrid utility vehicle. Features of the NiroBot included full-screen galleries, a guided vehicle discovery process, and a vast reservoir of technical knowledge, allowing users a comprehensive understanding of the vehicle

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My Responsibilities

  • UX Design ( no CUX standards at the time )
  • Creative Technology
  • Creative Direction

Awards & Mentions

  • Promolicious
  • Site of the day

Project Outcome

NiroBot was the first chatbot ever to launch a Super Bowl ad, contributing to the Niro topping the charts as the most viewed Super Bowl commercial of 2017, delivering millions of earned media value.

From launching in November 2016 to Febuary 2017, more than 1 million conversations have been started, each typically lasting between 1 and 4 minutes. What started as a test, is evolving to a business specific platform initiative where additional vehicles and capabilities are on the roadmap of this technology. NiroBot was also heralded by Forbes and other media as setting the benchmark for consumer interaction.